Let us take a critical look at billboard advertising vs social media advertising so that we can figure out which would serve a [small] business best.
Advertising is the soul of marketing and sales and any business that is not taking their advertising seriously would have little or no sales.
There are numerous ways of advertising your business but billboard advertising and social media advertising stand out from the rest.
This article compares billboard advertising vs social media advertising from a personal experience and goes further to explain which is better and why you should go for which.
Before we go further, let us lay a little foundation about billboard advertising and social media advertising and talk about their effectiveness as well.
What is Billboard Advertising?
Billboard advertising is simply the piece of marketing/advertisement placed on billboards to catch the attention of anyone who sees it.
There are billboards everywhere bearing the advertisement of companies and corporations and the fact that they get [large number of] people to see it is a huge advantage.
How Effective is Billboard Advertising?
According to an in-car study by Arbiton, billboard advertising was found to have more effect on drivers and passengers who drive by billboards.
About 71% of drivers look at billboards and many learn about events or restaurants they can visit. 56% of Americans mentioned a billboard they found in a funny conversation.
The study clearly defines that billboards are always seen by people passing by them and if you follow these effective outdoor advertising tips, you’d make an instant impression that will bring customers to your business.
What is Social Media Advertising?
Social media advertising is the use of various social media platforms to promote or advertise your products, services, or business.
Almost everyone is on social media these days. And this has made it a very viable place or medium through which you can reach a targeted set of people.
The beauty of social media advertising is that you have the capacity of reaching millions of people with an average budget.
How Effective Is Social Media Advertising?
With its global reach, a large percentage of people report that they got to know about relatively new brands through social media.
28% of internet and social media users say that social media advertisements help them find out about new beneficial products.
The efficiency of social media advertising cannot be over-emphasized as a relatively unknown coffee shop in Manhattan can turn into a very successful business with one well structure social media advertisement.
Billboard Advertising Vs Social Media Advertising: Which Should You Go For?
Having considered billboard advertising vs social media advertising in small detail, let us circle back to figure out which advertising approach to go for.
This decision would hinge entirely on two factors: advertising budget and advertising goal.
Several new businesses were started with very little budget and this is the reason they hardly pay attention to effective marketing.
With a small budget like $400, you can employ the services of a digital marketing consultant who can help you take an honest look at your business and come up with a creative advert that will immediately start selling your products.
If you are running on a slim budget, you should focus more on social media advertising.
Billboard advertising is more expensive than social media advertising, which is why large corporations utilize billboard advertising more.
Your company’s advertising goal is another factor that will help you choose between billboard advertising vs social media advertising.
If your advertising goal is to structure a one-time advert material that would help create brand awareness, then billboard advertising is better.
This is not to say that you cannot build your brand awareness with social media advertising, but the trick with social media advertising is that you constantly need to monitor its statistics and tweak per time.
Here is a Pro Tip
While starting, use social media advertising to gain product sales and market share almost instantly until when you have enough money to pay for billboard advertising.
There are still people who are not on social media who need to know about your business.
Besides, we are not always on our phones; wouldn’t it be better to see the same company I knew through social media advertising in the streets while I walk by Times Square or sit down for some burrito in my favorite spot in Utah?
Utilizing the two advertising models would go a long way to increasing your brand equity and market share.