So, you’ve probably heard bloggers, influencers, and online business executives compare Convertkit vs Getresponse while telling you to create an email list.
They may have also told you how an email list is your most important digital marketing asset.
Well, they are right!
Chances are that you may have even had a little stint with some email service providers and are currently confused about which of the tools you should use.
Tracking back, I remember when I started blogging and wanted to create an email list at all costs. I didn’t have the much information you would find in this article way back; I made tons of mistakes.
So many of those mistakes include choosing a bad email marketing tool for my blogging business and focusing on the wrong email marketing key performance indicators. It wasn’t until I made a random choice that I started looking for how to increase my email open rate by at least 10%.
In this rather expressive article, we would focus on finding out which email marketing tool you should use between Convertkit and GetResponse and why you should use which.
For now, let us find out what email marketing is and why you need it (away from what your influencers told you)
What Is Email Marketing and Why Do You Need It?
People have always sold their products and/or services through mails long before the internet came on board. Premium marketers like Gary Halbert and D.E Whitman have always believed that mails are the cheapest, most effective ways of selling products directly to the consumers.
Fast forward to email and email marketing.
According to Wikipedia, Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Email marketing is the process of selling products and services directly to the final consumers through their emails.
These sales are powered by carefully crafted emails (copies) written in a way that would unconsciously compel your audience to take an action you want them to take.
Whatever your career path or whatever business you do, you are neglecting one of the most effective ways to acquire leads (proposed clients) and nurture them into paying customers if you do not use email marketing.
What To Look Out For In An Email Marketing Tool
The basic challenge bloggers or even business executives have with email marketing is that they are mostly focusing their attention on the wrong metrics.
What are the important things to look out for in email marketing?
The most important email marketing Key performance indicators to consider depends on the marketing objectives of the company.
However, important metrics like email open rates, click-through rates, and delivery rates should be highly considered.
Convertkit Vs GetResponse
Now, there are so many email marketing tools on sale but we would be looking at these two tools or platforms because of how flexible and versatile they are and the results they bring in.
Do you intend to use GetResponse or you are about to sign up for Convertkit?
Take a moment and read through the features and differences between both before you take the next step.
If I had these details at my disposal, I wouldn’t have kept switching from one email tool to another before making a final decision.
Convertkit is considered one of the most easy-to-use email marketing platform with lots of functionalities hidden behind a straightforward user interface.
Do you use WordPress? Convertkit is directly tailored for bloggers and content creators. It has easy integration with WordPress with its easy-to-use WordPress plugin.
With Convertkit, it is easier to section your email subscribers based on their interest and interaction with your brand through their effective tagging features.
What this means is that you can divide your subscribers into separate groups using tags, so that you can send broadcasts directly to them in accordance with their customer journey with you.
This way, you don’t have to send a broadcast to every email in your list and expect the people it appeals to, to take action while others discard or disregard your mail. Getting this right would drastically improve your conversion rate.
While it is constantly updated to incorporate the best email marketing practices, there is no extra charge for duplicate emails (it eliminates duplicate emails). The charge is based on the number of subscribers you have and nothing else.
Their 247 live chat support system is not in question as it is always available to help you through any challenge you may have as you use their platform.
Other Resourceful Reads
- 7 Best Email Marketing Software For Your Business [Updated]
- How To Increase Your Email Open Rate by at least 10%
With Convertkit, there are also a few things that turn people off but those are of little consequence to bloggers and content creators (which is their target audience).
Let us look at a few of them.
With the way email marketing works, you can send test emails to yourself but with Convertkit, the only test emails you can send is that of broadcasts and not for autoresponders.
This does not go well with a lot of email marketers as they would always want to see a test email of their auto-responders before they send it to their subscribers.
There is a limit to how you can customize templates with Convertkit.
The lack of template customization for cold subscribers is not a great thing because once Convertkit adds your inactive subscribers, they are added to the “cold tag”. There is little you can do to customize it to suit your preferences.
The pricing plans for GetResponse are very flexible and affordable with the most basic starting from $15 per month for 1,000 subscribers.
The more subscribers you have, the better it is for you to upgrade to a better plan that can accommodate your list subscribers (you also get to unlock more exciting features as you progress).
GetResponse has robust email features for your business. It has one of the best data segmentation among almost all the email marketing tools in the market.
It also returns extensive analytics for your campaigns and broadcasts. From the detailed reports, you can see the data of your performance and figure out how to run better campaigns next time.
One thing is very clear about GetResponse: the target market.
While GetResponse has great tools for bloggers and content creators, it pays a better attention to business executives. It has a webinar tool that helps business owners to make more sales through webinar marketing.
GetResponse is often referred to as the be-it email marketing tool.
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The robust features of GetResponse makes it difficult for a beginner to master its features without the guidance of someone already versed in it.
For instance, the drag-and-drop email builder is a bit more difficult when compared to tools like Aweber and MailChimp.
With GetResponse, you do not have control over the behavior of opt-in forms and how they area on your websites or landing pages.
Since GetResponse has plans that unlock features, so many premium features are not available for the basic plans. To make use of the premium features, you’ll need to upgrade to the plans that contain everything you need in an email marketing tool.
Convertkit Vs GetResponse: Which is better?
A closer look at the pros and cons of both Convertkit and GetResponse demonstrates that the choice of which to use depends largely on what the purpose of your email marketing is.
Truly, they both have a lot of amazing features in common but their deep-lying features state a huge difference.
What is the purpose of your email marketing?
Convertkit, in its functionality, was built mainly for bloggers and freelancers (which explains why it is subscriber-focused).
If all you ever want to do with email marketing is to get people to sign up or subscribe to your blog or newsletter, maybe through a lead magnet you are sending out, then you should consider the less complicated Convertkit.
Using Convertkit was an easy choice for me when I decided to increase my email list subscriber count. I put together an explainer eBook on Pro Bloggers Starterkit and routed every sign up through Convertkit.
Convertkit is the best email marketing tool for bloggers whose sole aim is to increase subscriber count and sell products through the email lists they have built over time.
For a rather complicated business proceedings, GetResponse fits the bill well.
Business owners and executives who need a rather robust email marketing tool should consider GetResponse.
If you are building a business, GetResponse is the best tool to help you with your email marketing and automation since it is an extensive all-in-one marketing tool.
The webinar marketing tool is one of their most popular features as it gives you an opportunity to engage with your leads and convert them to customers.
The Customer Relationship Management feature gives you a better understanding of your sales journey and helps you understand your customers and their journey better.The best Advice? Let your purpose of choosing an email marketing tool guide you in your choice of an email marketing software. Click To Tweet
Do you use ConvertKit or GetResponse? What has been your experience with it?