Reading through how Jonas pulled this off has me wondering what I have been doing with my email list for a while now and how I have been passing on opportunities on how to generate more income from existing customers through email marketing.
Like me, every business owner who owns an email list is always on the lookout for new leads who would slide through their funnels and sign up for that first service or product thus generating income through email marketing as well.
It is not strange as we are all looking for the next big client but what I find shocking, however, is how we all seem to forget about the people who have already bought a thing or two from us in time past.
You already know that people buy from you when they know, like, and trust you (you know the KLT factor) but we seem to be doing so lite with that knowledge.
Jonas like us too wanted new clients but he decided to do something we neglect – look at his existing clients so that he can generate more income from existing customers through email marketing.
In this short piece, we would look at how Jonas Troyer generated $30k in a day with just 4 simple emails that obeyed every single rule that helps to increase sales.
As simple as they may sound, these same rules he obeyed in just 4 emails would be responsible for generating tons 0f money (may be less than $30k or more) from a responsive email list.
Let us look at what he did in those emails to generate more income from existing customers through email marketing – with image proof.
· Urgency and Scarcity Always Win
Jonas created a sense of urgency by making his offer look scarce.
His firm offers website design services with a few other complementary services like graphic design, SEO, etc.
His first email (sent in the morning) showed that he was offering a 15% discount on his SEO package and that he had only limited slots available.
Naturally, people would always fear missing out on a great sale or opportunity and this alone made his audience interested in what he had to offer.
Shortly, Jonas sent a second email saying it was a “last chance” to get such an offer from his firm.
Everyone wants to get that once-in-a-lifetime offer!
· Made it Exclusive so They Feared Missing Out
Because his audience was already paying him for one service or the other, he made it clear that it wasn’t for everyone but for people he was already offering services to.
This strategy is key if you want to generate more income from existing customers through email marketing.
What this would do for you is to make your audience feel like they belong to a certain class of exclusive people who get classified information that is never going into the public domain.
· Jonas Troyer made it About His Clients
Every website owner wants to be seen on page one of their preferred search engine.
Make no mistakes, a few of my website pages on Google page 1 pulls in over 800k per year and this is what businesses want.
See how he structured the email to highlight the benefits his audience stands to gain if they sign up for this once-in-a-lifetime offer.
· His Social Proof was the Final Stroke
Here is a noteworthy twist – they wouldn’t buy if nobody has bought before and testified of their satisfaction!
People naturally have the fear of being scammed or short-changed and so, it would be key for you to show some social proof of people who have [practically] benefited from the offer you are giving out.
Troyer shared a video of him comparing two client websites he worked on and the results they’ve seen.
This helped position him as an authority and show his potential clients what they stand to benefit from his firm.
Over to You
If you already have an email list of people who bought something from you, the best way to generate more income from existing customers through email marketing is to take a second look at them and figure out which of your complimentary services would sell.
Offer that complimentary service following these four strategies that helped Jonas generate $30k with just 4 emails and rake in as much money as you can while the offer lasts.