3 Important Steps to Improve the SEO of Your Woocommerce Store

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3 Important Steps to Improve the SEO of Your Woocommerce Store

What are the most important steps to improve SEO of your Woocommerce store?

Every ecommerce enthusiast ask this question always as there is seemingly no template to what to do to get your product pages to rake in sales from search engines organically.

Have you not wondered why majority of landing pages are never seen on search engines? Really, I have wondered about it a lot and that drove the study that helped me push my landing pages to start generating traffic organically that often lead to sales.

How huge of an impact would it be for your ecommerce business when you would no longer need to spend thousands on adverts before you would drive a sale?

Take a moment and soak it all in.

There are some important steps to improve SEO of your Woocommerce store which is why this article is the solution you’ve always needed.

In this post, I’ll explain the 3 most important steps to improve your Woocommerce store SEO rankings.

Before going into details, it is important to mention that the methods I’ll highlight in this post will be peculiar to WordPress users, especially those with Woocommerce stores.

Here are the 3 most important steps to improve SEO of your Woocommerce store:

1.     Buy Yoast Premium Plugin

If you want better SEO Result for your ecommerce Store, I recommend the Yoast Premium Plugin. It costs a little under $90 per year.

The Yoast SEO Free Plugin can do a lot to help your SEO rankings as well, but you won’t get the desired result if you really mean business.

How then, will the Yoast Premium Plugin help your ecommerce store?

You will be able to optimize your product [description] for more than one keyword. This means potential customers can search and find one of your products via multiple keywords.

This feature cannot be achieved with the Free Yoast SEO plugin.

But how do you get the keywords that you can optimize for a particular product?

That brings us to the next step.


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2.    Keyword Research to Improve SEO of Your Woocommerce Store

Keyword Research is very important to your SEO rankings. It is even more important if you have an ecommerce store.

Why is keyword research important to ecommerce SEO?

It helps you to optimize your products for good visibility on the Search Engines.

The best part is that your product will be in the faces of people already looking for your product without you spending any money to reach them.

There are many free and paid keyword research tools but here are 2 free keyword research tools.

Free Keyword Research Tools

Keyword Surfer – Is a Free Chrome extension primarily used as a keyword research tool. It provides Search volume of key phrases and also suggests related keywords.

UberSuggest – Is a complete SEO tool. Keyword Research is just one of its functions. The free version is limited to only 3 searches per day.

How To Use Keyword Research Tools to improve SEO of your Woocommerce store

  • Identify the most important keyword in your product and search for it on any of the keyword research tools.

Note: For Keyword surfer Chrome extension, search your keyword on Google (with the chrome browser) to get results.

  • Note the Search Volume. Prioritize Keywords in direct proportion with their search volume.
  • Select the top 5 Highest in terms of Search Volume
  • Use the Keyword with the Highest Search Volume as the Focus Key phrase in your product description.
  • Use The Other 4 Keywords As Additional Key Phrases.

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3.    Buy Yoast Woocommerce SEO Plugin

Don’t get confused. The Premium Version of the Yoast SEO Plugin is different from the Yoast Woocommerce SEO.

The Yoast Woocommerce SEO Plugin is one of the necessary steps to improve SEO of your Woocommerce store.

The Yoast Premium helps you optimize more keywords for Blog posts or product descriptions. Meanwhile the Yoast Woocommerce SEO Plugin is specifically built for Woocommerce Stores.

This plugin provides rich enhancement for your Woocommerce store products on the search engines. The plugin helps to complement the work of the Premium plugin.

In essence the Yoast Woocommerce SEO plugin helps to pass some technical SEO communications to the search engines.

It somewhat tells the Search Engines to treat your Products as Products (not blog posts) on Search Results.

Final Thought

SEO is the best form of marketing.


It is very much sustainable as compared to running paid ads.

The Return on Investment (RoI) for any SEO activity is over 100% as you reap multiple folds of whatever you put into it for a very long period of time.

So, if you have a Woocommerce Store, apply these methods to improve your SEO.

But if you have not started any (online) business at all, you can consider starting a profitable Soccer Jersey Business. Then launch your Woocommerce store and apply these methods.

Guest Post by Stephen Oyelabi

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